Does Your Happiness Come with a Pricetag?

by Susan Liddy

Does money buy happiness? Who hasn’t felt the initial rush of an impulse purchase… trying that new skirt on in front of the mirror… proudly displaying that beautiful new table by the front door of your home. Sometimes it really feels like spending our money on material items is all we need to feel good.

But have you noticed? It doesn’t take long before those prized possessions lose their luster. We get comfortable with our things to the point we barely notice let alone appreciate them. We acclimate, and before long, we’re craving that short burst of good feelings again… and we want more.

For millions of people, spending is a vicious cycle of addiction.

Every person experiences buyer’s remorse at some point over the course of their life. Think about the last time you took a long, hard look at everything in your closet. What did you see? Clothes with the price tag still on? “Never worn” blouses? That trendy outfit (now outdated) that “seemed so perfect at the time?”

And let’s not forget the nagging sense of debt. Overdue credit card bills and outstanding balances… the overwhelm and stress of getting bills paid on time!

We tend to forget about these emotions when we are in the moment of the impulsive purchase. We associate happiness with owning nice things — yet ultimately, spending beyond our means actually results in a lot of discomfort or pain.

The emotion most commonly associated with money isn’t happiness. It’s fear.

Fear of getting enough, fear of not saving it, fear of spending too much of it, fear of it going away.

So, what if it’s the other way around? What if happiness buys money?

Think about this: people with a high self esteem and general satisfaction with life tend to be more financially prosperous. Why? When we can embrace the abundance we’ve already created, we attract even more abundance. And that starts with having an appreciation – gratitude – for the good things we already own.

Consider that your spending habits today are a reflection of your relationship with yourself and your life. Therein lies the risk of changing them.

When you stop using money to feel good about yourself and your life, you’ll be left with the feelings that spending once masked. Let’s say that you are often by yourself, and you feel lonely… so you go shopping to try and take your mind off having no one to talk to.

(What happens when you quit the shopping habit? You’re left dealing with the loneliness, aren’t you?)

Would it be so bad to find healthier ways to feel more connected to others? Take a class in something that interests you, like cooking, crafting, painting. Do something you’re talented at, like singing in an organized group. These are wonderful ways to make new friends while nurturing your inner spirit. Imagine what it would be like to feel better about yourself without making poor choices like spending money that you don’t have, on things you don’t need.

When you really take a good look at yourself, do the work to discover yourself, and align your life with who you are and your values, you CAN find that place of happiness.

Then, doesn’t everything get a little easier?

Here’s How To End Impulsive Spending:

In the moment of impulsive spending, remember that the purchase may not equal pleasure – it may actually increase pain!

Ask yourself three questions to determine the pleasure/pain factor:

  1. Why do I want this?
  2. Can I afford this?
  3. What are the repercussions of this purchase?

If you really don’t need it, cannot afford it, but still have that strong urge to buy it, implement the 24 hour rule. Walk away from the purchase for 24 hours, realizing that you can always go back. Give yourself a full day to gauge the degree to which you need the item.

If that item is burning a hole in your gut, and you absolutely MUST HAVE IT, reconsider your choice not to purchase it. (You may then shop for discounts, other brands to make a conscious and empowered purchasing choice.)

More often than not within that 24 hours, you will determine that you don’t need it after all!

The more often you walk away, the more confidence you will create in yourself. And, walking away will leave you with opportunities to address the unmet needs or challenging feelings that you may be attempting to mask through spending money.

Reality Check

What’s your relationship with money? Take the quiz from Aspire Life Coaching and find out!

  1. At the end of the day I can’t tell you what I’ve spent money on or how much. Y N
  2. Walking into a mall assuredly means walking out with something I may not need. Y N
  3. I get a rush when I’m going to buy something but then feel badly afterwards. Y N
  4. I compare myself to what others have and try to keep up. Y N
  5. I often feel that my money manages me instead of the other way around. Y N
  6. I often make impulsive purchases. Y N
  7. When I buy things, I sometimes consider what people will think of me. Y N
  8. I buy things telling myself that I can return them later. Y N
  9. I hide my purchases from others. Y N
  10. I feel out of control when it comes to money. Y N

Did you find yourself answering “yes” to five or more of the above questions? If so, you may need to reevaluate your relationship with money – how much you need to survive, support yourself and family… how much you can comfortably put aside for savings… how much is left over for occasional splurges.

Comment on this question:

What is your relationship with Money?

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Susan Liddy is the author of the “Body Benevolence eBook; 8 Weeks to Loving Your Body” and “The Secrets to Ultimate Living; What You Wish You Knew When You Were 20!”. Find more of her tips and articles to create an ultimate life and an extraordinary business here: SusanLiddy.com

©copyright, All Rights Reserved Internationally, Susan Liddy, Susan Liddy International

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{ 3 comments… read them below or add one }

Denise Michaels January 5, 2010 at 7:31 pm

Great article. We’ve just come through Christmas and the holidays. One of the most challenging times of the year for shop-aholics. I’ve made big shifts over the years in my spending during the holidays and throughout the year. There were times when it was out of necessity but now it’s out of a sense of independence and embracing what I REALLY want rather than what’s flashy, cool and in front of me right now.

Much of marketing in the USA makes people feel that if they don’t buy, if they’re not in fashion and they’re totally out of it. They’re afraid Christmas won’t be as much fun. Getting dressed in the morning won’t be as pleasurable. And it’s not true.

I’ve learned to stick to my budget the last few Christmas seasons and get more joy from holiday carols, my favorite decorations, baking cookies with my grandchildren. Simpler pleasures.

My closet is full but not bulging. Two years ago I gave a LOT of clothes to the Goodwill and it became glaringly apparent how much spent on stuff that didn’t make me happy. Same with books. Now I only buy books after sitting down and really going over it to determine if it’s what I want. I don’t impulse buy based on the cover.

As a result my bank account is beginning to bulge – rather than my closet or bookshelves. That’s a good feeling – because now I can decide whether I want to go on vacation this summer for three weeks or four. To Europe or on an Alaskan cruise.

Life is good. Thanks for the article, Susan.

All the best,

Denise Michaels
Author, “Testosterone-Free Marketing”

Rupa January 13, 2010 at 11:35 am

It’s not happiness if it’s conditional. The words “when”, “if” and “happy” shouldn’t even be occuring in the same sentence. Happiness is just what you are. The state of bliss we’re all blessed with, but few are committed enough to desire and hence deserve in our lifetime. True, unconditional happiness has no price tag. The feelings we experience ‘when we get something’ or ‘if something goes our way’ is not happiness – it’s a fleeting emotion that will last until the next disappointment comes along. I guess that’s what spirituality is all about – learning to say “I’m happy” and not ” I’ll be happy when…”. Thanks for this post. Been following your tweets for a while, love your articles and am happy(!!) to share my comment.
P.S : Your design is awesome! Am using it as an example/inspiration site to show my web designer what I want.

happy Maker January 19, 2010 at 7:29 am

Good job Susan. When I find something I like I always wait 24 hours and if it still there, maybe I was met to have it. If not guess I really didn’t need it.
Debbie

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